Source: adapted from Cruise Lines International Association (CLIA).
The dominant source market for cruise shipping remains North America, with a penetration level of around 3%, but there is a gradually changing customer base towards developing economies, particularly Asia. Countries with a maritime tradition tend to have a higher share of the population taking cruises. Penetration levels in Asia remain low (0.1 to 0.2%) as a cruise is generally not perceived as an accepted form of vacationing, but the situation is changing rapidly.