Source: Adapted from CLIA (2025); CLIA December 2024 Sentiment, Perception & Intent Research. Washington DC: CLIA.
Among international travelers, one in three has taken a cruise, and 82% of those who have cruised express a firm intention to cruise again, a trend that is increasing.
Cruise frequency is also on the rise. According to the CLIA December 2024 Sentiment, Perception & Intent Research, one out of four repeat cruise travelers reports cruising two or more times per year. 14% of cruise travelers take two cruises a year (up from 12% in 2023), and 11% take three to five cruises annually (up from 10% in 2023).