Source: MedCruise (2020). Cruise Activities in MedCruise Ports: Statistics 2019. Teneriffe: MedCruise.
The Mediterranean is the world’s second-largest cruise shipping market, representing over 16% of the annual cruise capacity. It can be broken down into distinctive multi-port regions, the Western Med, the Eastern Med, and the Adriatic. The Western Med represents the main market, but congestion is inciting the consideration of new itineraries in the Eastern med and the Black Sea. The adjacency of the Mediterranean to Europe provides the advantage of a large pool of customers with discretionary spending. It is a perennial cruise market with a summer peak season (several itineraries are not serviced in the winter).
The Mediterranean offers at the same time seaside resort destinations (e.g. Palma de Mallorca, Mykonos) as well as world-class cultural amenities as several cities are museums by themselves (e.g. Venice). The Eastern Med lacks airport capacity and connectivity with limited cruise terminals, except for the Greek Islands, which are dominantly serviced from Piraeus with smaller ships.
Typical seven days itineraries are structured as small loops of 4 to 5 ports of call, each covering a specific sub-region such as the Adriatic or the Spanish coast. Since the distances between ports of call are relatively short, this leaves additional time for shore excursions at each port of call offers a wide array of cultural amenities. 14 days itineraries are also being offered to cover large parts of the European side of the Mediterranean.
Many of the itineraries are focused on historical sites and exceptional scenery. The most popular countries for cruise ports of call in Europe are Spain, Italy, and Greece. Strong growth in Mediterranean cruises in the past years has resulted in some ports getting very crowded. This is particularly felt in top cruise tourist destinations such as Santorini in Greece, Venice in Italy, and Dubrovnik in Croatia. Hub ports such as Civitavecchia and Barcelona are challenged to cope with the strong growth.
Eight ports serve more than one million cruise passenger movements per year, with the biggest of all, Barcelona, serving more than 3 million pax and two more (Civitavecchia (Rome) and Balearic islands) hosting over 2 million pax. The cruise period is marked by substantial seasonality.